Cockpit International engaged us to assess the future positioning and investment potential of Holiday Inn Auckland Airport.
Our approach: We inspected the hotel and its principal competitors, analysed airport and commercial demand, reviewed guest feedback and assessed the property’s physical and operational strengths. Base and repositioning scenarios were modelled, supported by a hotel-wide refurbishment framework and a strategy for future operator engagement.
Services provided: Hotel and market review; competitor inspections; repositioning strategy; accommodation reconfiguration; food and beverage and meetings advice; refurbishment sequencing; brand and operator strategy; financial modelling; and sensitivity analysis.
Auckland Airport precinct, New Zealand.
The study established a targeted, rate-led repositioning strategy for the existing hotel and a sequenced investment plan. It also clarified the role of the property’s undeveloped capacity, allowing future expansion rights to be preserved without diverting capital from the core asset opportunity.
The hotel was not constrained by an absence of demand. Its principal opportunity was to close the gap between the quality of the existing product and the position it could credibly occupy within the airport market
